:root{--ink:#f4f1e8;--ink3:#b4b0a3;--muted:#85827a;--muted2:#5d5b55;--bg:#0a0a0b;--bg2:#101012;--bg3:#1b1b1e;--card:#141416;--gold:#e0b84f;--gold-deep:#b8922f;--gold-light:rgba(224,184,79,.12);--green:#4ade80;--green-light:rgba(74,222,128,.1);--red:#f87171;--blue:#8bb2ff;--border:#242427;--border2:#38383e;--mono:'JetBrains Mono',ui-monospace,Menlo,monospace;}
*,*::before,*::after{box-sizing:border-box;margin:0;padding:0;}
html{scroll-behavior:smooth;}
body{background:var(--bg);color:var(--ink);font-family:'Inter',sans-serif;-webkit-font-smoothing:antialiased;line-height:1.7;overflow-x:hidden;}
a{color:inherit;text-decoration:none;}
em{font-family:'Lora',serif;font-style:italic;font-weight:500;}
.nav{position:sticky;top:0;z-index:50;background:rgba(10,10,11,.85);backdrop-filter:blur(14px);-webkit-backdrop-filter:blur(14px);border-bottom:1px solid var(--border);padding:0 48px;height:64px;display:flex;align-items:center;justify-content:space-between;}
.nav-logo{display:flex;align-items:center;gap:10px;font-weight:800;font-size:17px;letter-spacing:-.02em;}
.nav-logo img{width:28px;height:28px;border-radius:7px;}
.nav-logo span{color:var(--gold);}
.nav-links{display:flex;align-items:center;gap:22px;}
.nav-links a.l{font-size:13px;font-weight:500;color:var(--ink3);transition:color .2s;}
.nav-links a.l:hover,.nav-links a.l.on{color:var(--gold);}
.nav-cta{background:var(--gold);color:#16120a;font-size:13px;font-weight:600;padding:10px 20px;border-radius:100px;transition:background .2s,transform .2s;}
.nav-cta:hover{background:#ecc861;transform:translateY(-1px);}
.crumbs{max-width:760px;margin:0 auto;padding:36px 24px 0;font-family:var(--mono);font-size:11px;letter-spacing:.08em;text-transform:uppercase;color:var(--muted);}
.crumbs a:hover{color:var(--gold);}
.crumbs i{font-style:normal;margin:0 8px;opacity:.5;}
.article-header{max-width:760px;margin:0 auto;padding:28px 24px 8px;}
.article-tag{display:inline-block;font-family:var(--mono);font-size:11px;font-weight:500;letter-spacing:.16em;text-transform:uppercase;color:var(--gold);background:var(--gold-light);border:1px solid rgba(224,184,79,.3);padding:5px 12px;border-radius:100px;margin-bottom:20px;}
.article-title{font-size:clamp(32px,5vw,52px);font-weight:800;letter-spacing:-.035em;line-height:1.08;}
.article-meta{display:flex;align-items:center;gap:12px;flex-wrap:wrap;margin-top:20px;font-size:13px;color:var(--muted);}
.article-meta-sep{width:3px;height:3px;border-radius:50%;background:var(--muted2);}
.article-lead{font-family:'Lora',serif;font-style:italic;font-size:20px;color:var(--ink3);line-height:1.7;margin-top:26px;}
.article-body{max-width:760px;margin:0 auto;padding:24px 24px 72px;}
.article-body p{font-size:17px;color:#d3cfc2;margin-bottom:20px;}
.article-body h2{font-size:clamp(25px,3.4vw,32px);font-weight:800;letter-spacing:-.03em;line-height:1.2;margin:52px 0 16px;color:var(--ink);}
.article-body h3{font-size:19px;font-weight:700;letter-spacing:-.01em;margin:30px 0 10px;color:var(--gold);}
.article-body ul,.article-body ol{margin:0 0 22px 22px;}
.article-body li{font-size:16.5px;color:#d3cfc2;margin-bottom:10px;padding-left:4px;}
.article-body li::marker{color:var(--gold);}
.article-body strong{color:var(--ink);font-weight:600;}
.article-body a{color:var(--gold);border-bottom:1px solid rgba(224,184,79,.4);}
.article-body a:hover{border-bottom-color:var(--gold);}
.data-table{width:100%;border-collapse:collapse;margin:8px 0 26px;font-size:14.5px;border:1px solid var(--border);border-radius:12px;overflow:hidden;display:table;}
.data-table th{background:var(--bg3);text-align:left;font-family:var(--mono);font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:var(--gold);padding:12px 16px;font-weight:500;}
.data-table td{padding:12px 16px;border-top:1px solid var(--border);color:#d3cfc2;vertical-align:top;}
.callout{background:var(--gold-light);border:1px solid rgba(224,184,79,.28);border-left:3px solid var(--gold);border-radius:12px;padding:20px 24px;margin:28px 0;}
.callout-label{font-family:var(--mono);font-size:11px;letter-spacing:.16em;text-transform:uppercase;color:var(--gold);margin-bottom:8px;}
.callout p{margin:0;font-size:16px;}
.faq-item{border-top:1px solid var(--border);padding:20px 0;}
.faq-item:last-of-type{border-bottom:1px solid var(--border);}
.faq-q{font-size:17px;font-weight:700;color:var(--ink);margin-bottom:8px;letter-spacing:-.01em;}
.faq-a{font-size:15.5px;color:var(--ink3);line-height:1.75;}
.sign-item{background:var(--card);border:1px solid var(--border);border-radius:14px;padding:30px 26px 24px;margin:26px 0;position:relative;}
.sign-num{position:absolute;top:-15px;left:24px;background:var(--gold);color:#16120a;font-family:var(--mono);font-size:13px;font-weight:700;width:32px;height:32px;border-radius:50%;display:flex;align-items:center;justify-content:center;}
.sign-title{font-size:20px;font-weight:700;letter-spacing:-.02em;margin:4px 0 10px;}
.sign-body p{font-size:15.5px;margin-bottom:10px;}
.sign-fix{background:var(--green-light);border:1px solid rgba(74,222,128,.25);border-radius:9px;padding:12px 16px;margin-top:14px;font-size:14.5px;color:#bff0d1;}
.sign-fix strong{color:var(--green);}
.compare-grid{display:grid;grid-template-columns:1fr 1fr;gap:16px;margin:24px 0 28px;}
.compare-card{border-radius:14px;padding:24px;border:1px solid var(--border);background:var(--card);}
.compare-card.google{border-color:rgba(224,184,79,.35);}
.compare-card.meta{border-color:rgba(139,178,255,.35);}
.compare-card h4{font-size:17px;font-weight:700;margin-bottom:14px;letter-spacing:-.01em;}
.compare-card.google h4{color:var(--gold);}
.compare-card.meta h4{color:var(--blue);}
.compare-card ul{margin:0;padding:0;list-style:none;}
.compare-card li{font-size:14px;color:var(--ink3);margin-bottom:10px;padding-left:18px;position:relative;}
.compare-card li::before{content:'—';position:absolute;left:0;color:var(--muted);}
.check{list-style:none;margin-left:0!important;}
.check li{padding-left:30px;position:relative;}
.check li::before{content:'✓';position:absolute;left:0;top:1px;width:20px;height:20px;border-radius:50%;background:var(--green-light);color:var(--green);font-size:11px;display:flex;align-items:center;justify-content:center;}
.article-cta,.blog-cta{margin:56px 0 0;background:linear-gradient(160deg,#17140b,#101012);border:1px solid rgba(224,184,79,.3);border-radius:18px;padding:36px 32px;}
.article-cta h3,.blog-cta h3{font-size:24px;font-weight:800;letter-spacing:-.03em;color:var(--ink);margin:0 0 10px;}
.article-cta p,.blog-cta p{font-size:15.5px;color:var(--ink3);margin-bottom:22px;}
.article-cta-btns,.blog-cta-btns{display:flex;gap:12px;flex-wrap:wrap;}
.btn-primary{display:inline-flex;align-items:center;background:var(--gold);color:#16120a!important;border:0!important;font-size:14px;font-weight:600;padding:14px 26px;border-radius:100px;transition:background .2s,transform .2s;}
.btn-primary:hover{background:#ecc861;transform:translateY(-2px);}
.btn-outline{display:inline-flex;align-items:center;color:var(--ink)!important;border:1px solid var(--border2)!important;font-size:14px;font-weight:500;padding:13px 24px;border-radius:100px;transition:border-color .2s;}
.btn-outline:hover{border-color:var(--ink3)!important;}
.related{max-width:760px;margin:0 auto;padding:0 24px 72px;}
.related h2{font-family:var(--mono);font-size:11px;font-weight:500;letter-spacing:.2em;text-transform:uppercase;color:var(--gold);margin-bottom:16px;}
.related-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:12px;}
.related a{display:block;background:var(--card);border:1px solid var(--border);border-radius:12px;padding:18px;font-size:14px;font-weight:600;line-height:1.4;letter-spacing:-.01em;transition:border-color .2s,transform .2s;}
.related a:hover{border-color:var(--gold-deep);transform:translateY(-2px);}
.related a small{display:block;font-family:var(--mono);font-size:10px;font-weight:500;letter-spacing:.12em;text-transform:uppercase;color:var(--muted);margin-bottom:8px;}
/* blog index */
.hero{max-width:1000px;margin:0 auto;padding:84px 24px 40px;}
.hero-eyebrow{display:flex;align-items:center;gap:12px;font-family:var(--mono);font-size:11px;letter-spacing:.2em;text-transform:uppercase;color:var(--gold);margin-bottom:18px;}
.hero-eyebrow::before{content:'';width:26px;height:1px;background:var(--gold);}
.hero-title{font-size:clamp(36px,6vw,70px);font-weight:800;letter-spacing:-.04em;line-height:1.04;margin-bottom:18px;}
.hero-sub{font-size:17px;color:var(--ink3);max-width:600px;line-height:1.75;}
.articles{max-width:1000px;margin:0 auto;padding:16px 24px 80px;}
.article-card{display:grid;grid-template-columns:56px 1fr 36px;gap:18px;align-items:start;background:var(--card);border:1px solid var(--border);border-radius:16px;padding:28px 26px;margin-bottom:14px;transition:border-color .3s,transform .3s;}
.article-card:hover{border-color:var(--gold-deep);transform:translateY(-3px);}
.article-num{font-family:var(--mono);font-size:22px;font-weight:700;color:var(--muted2);}
.article-card-tag{display:inline-block;font-family:var(--mono);font-size:10px;letter-spacing:.14em;text-transform:uppercase;color:var(--gold);margin-bottom:10px;}
.article-card-title{font-size:23px;font-weight:800;letter-spacing:-.03em;line-height:1.2;margin-bottom:10px;}
.article-card-excerpt{font-size:14.5px;color:var(--ink3);line-height:1.7;margin-bottom:14px;}
.article-card-meta{display:flex;align-items:center;gap:10px;font-size:12px;color:var(--muted);}
.article-card-meta-sep{width:3px;height:3px;border-radius:50%;background:var(--muted2);}
.article-arrow{color:var(--gold);width:28px;height:28px;margin-top:4px;transition:transform .3s;}
.article-card:hover .article-arrow{transform:translate(3px,-3px);}
footer{border-top:1px solid var(--border);padding:28px 48px;display:flex;align-items:center;justify-content:space-between;flex-wrap:wrap;gap:12px;font-size:12px;color:var(--muted);}
.footer-logo{font-weight:800;font-size:15px;color:var(--ink);letter-spacing:-.02em;}
.footer-logo span{color:var(--gold);}
.footer-logos{display:flex;align-items:center;gap:12px;}
.footer-logos img{display:block;}
@media(max-width:760px){
  .nav{padding:0 18px;}
  .nav-links a.l{display:none;}
  .compare-grid,.related-grid{grid-template-columns:1fr;}
  .article-card{grid-template-columns:1fr;gap:10px;padding:24px 20px;}
  .article-num,.article-arrow{display:none;}
  .article-lead{font-size:18px;}
  footer{padding:22px 20px;}
  .article-cta,.blog-cta{padding:28px 22px;}
  .data-table{font-size:13px;}.data-table th,.data-table td{padding:10px 10px;}
}
.nav-logo b{font-weight:800}.nav-logo i{font-style:normal;color:var(--gold)}