Available for new clients

I turn ad budgets into qualified leads not just clicks.

Google Ads expert and Lead Generation Specialist helping businesses worldwide turn paid search into predictable revenue. $1M+ managed across 12+ industries — with verified, published results to prove it.

$1M+
Ad spend managed
68K+
Conversions generated
1400%
Best ROI achieved
12+
Industries served
Platforms I run
Google Ads logo Google Ads
Meta logo Meta Ads
YouTube Ads
Google Analytics
LinkedIn Ads
Lead Generation
Ecommerce Growth
B2B Campaigns
Healthcare Ads
Conversion Rate Optimization
Cost Per Lead Reduction
Google Ads Expert
Campaign Restructuring
Smart Bidding Strategy
Global Client Base
Lead Generation
Ecommerce Growth
B2B Campaigns
Healthcare Ads
Conversion Rate Optimization
Cost Per Lead Reduction
Google Ads Expert
Campaign Restructuring
Smart Bidding Strategy
Global Client Base
Proven Results

Case Studies

Real campaigns. Real data. Every number is verified directly from Google Ads.

8 featured campaigns
of 12+ industries served
01 / 08
Transport & Hire UK Market 13 Months

VoyaHire

9,440 bookings generated at £8.22 CPL — well below UK industry average
⚠ The Problem

VoyaHire needed to compete in a highly competitive UK transport market with no existing Google Ads infrastructure. Zero conversion tracking, no campaign structure, and no data foundation to build from.

→ The Objective

Build a full performance marketing engine from scratch — conversion tracking, campaign structure, bidding strategy — and scale qualified booking inquiries while keeping CPL efficient in a competitive market.

Results Achieved
9.44K
Total Conversions
£8.22
Cost Per Conversion
43.1K
Total Clicks
£77.6K
Total Spend
  • £8.22 CPL vs. UK transport avg. of £15–£35
  • Consistent upward conversion trend across 13 months
  • CPL held stable even as spend scaled — structural health
02 / 08
Luxury Car Service Lead Generation USA · San Francisco

Black Tie Rides

428 high-intent bookings at $16.72 CPL — quality leads that converted to premium sales
⚠ The Problem

Luxury car services live and die by lead quality — not just volume. Black Tie Rides needed campaigns that filtered out low-intent searchers and attracted customers ready to pay a premium, not bargain hunters comparing prices.

→ The Objective

Drive qualified, high-intent booking inquiries for a luxury chauffeur service in San Francisco. Prioritize conversion quality over raw volume to ensure every lead translated into profitable, high-value rides.

Results Achieved
428
Quality Conversions
$16.72
Cost Per Conversion
2.6K
Total Clicks
$7.16K
Total Spend
  • High conversion rate: 428 bookings from just 2.6K clicks
  • Luxury-intent targeting — filtered out price-sensitive traffic
  • Highly efficient $7.16K spend generating premium bookings
03 / 08
Accounting & Tax PrepLead Generation

Archers Solution

Generated high-quality leads at optimized CPL & CAC ratio
⚠ The Problem

Wasted budget on irrelevant search terms, wrong KPIs tracked, low-quality leads, and near-zero ROI with sky-high customer acquisition costs.

→ The Objective

Increase lead volume, shift to high-intent keywords, and slash cost per lead while improving overall lead quality.

Results Achieved
3.8K
Total Conversions
$20.46
Cost Per Lead
−48%
CPL Reduction
4×
CAC Reduced
  • Total spend: $77.9K — 397K clicks driven
  • Cost decreased 35% while improving lead quality
04 / 08
Fashion JewelryEcommerce

Bling Hut

148.78% steady rise in sales — from near-zero ROAS to consistent growth
⚠ The Problem

ROAS at an all-time low. Budget wasted on low-quality ads, poor creatives, and broken campaign structure leaving revenue stagnant.

→ The Objective

Drive relevant traffic, increase sales volume, and reduce cost per conversion through rebuilt campaigns and improved creatives.

Results Achieved
17.5K
Total Sales
+148.78%
Sales Growth
+68%
Conv. Rate Growth
$1.32
Cost Per Sale
  • Total spend: $72.5K — 244K clicks generated
  • Cost per sale decreased by 21.4%
05 / 08
Dental ServicesLocal Lead GenUSA

Gainesville Dentistry

366% conversion rate growth — full appointment pipeline built from scratch
⚠ The Problem

Unpredictable ad performance, misaligned keyword targeting, and broken conversion tracking meant no visibility into what was actually working.

→ The Objective

Generate more appointments via phone calls and form submissions. Fix all conversion tracking and build a reliable, predictable lead pipeline.

Results Achieved
173
Conversions
+366%
Conv. Rate Growth
$30K
Est. Revenue
$5.17K
Total Spend
  • 222K impressions — 1.27K targeted clicks
  • 73.5% increase in conversions; avg. value $200
06 / 08
Translation ServicesROI Optimization

Languages Unlimited

~1400% ROI increase — from broken structure to a lead machine
⚠ The Problem

Poorly structured campaigns with severe keyword overlap blocked optimization. Smart bidding was misappropriating budget with no guard rails in place.

→ The Objective

Rebuild campaigns from the ground up, eliminate budget waste, and achieve significant growth in lead volume and ROI.

Results Achieved
1.98K
Conversions
+1400%
ROI Increase
+886%
Conv. Rate Growth
$0.63
Avg. CPC
  • 25.6K clicks at $0.63 CPC — total spend $7.51K
  • ~1000% lead volume growth from rebuilt structure
07 / 08
B2B ConsultancyCPL Optimization

Pinnacle Plans

+2100% conversion rate growth — CPL kept below $60 on $337K spend
⚠ The Problem

Broad match burning the budget, high cancellation-intent terms hurting revenue, underperforming ad copy, and a complete absence of negative keyword strategy.

→ The Objective

Generate more qualified B2B leads while utilizing budget effectively. Hit a new CPL target of $60 and grow lead volume substantially.

Results Achieved
8.06K
Conversions
+2100%
Conv. Rate Growth
+282%
Lead Volume Growth
−90.34%
Cost Per Conv.
  • $337K managed — 145K clicks — $41.74 CPL
  • CPL consistently held below $60 client target
08 / 08
HealthcareUK MarketAccount Audit

Xana Medi Test

224.3% conversion growth — complete account overhaul for a UK healthcare brand
⚠ The Problem

Broad Match at 46% driving irrelevant clicks and inflating CPA. Tracking errors causing major data loss and zero visibility into what was converting.

→ The Objective

Increase conversions, fix all tracking errors, and bring misaligned campaigns back in line with business goals.

Results Achieved
158
Conversions
+224.3%
Conv. Growth
−42%
Cost Per Conv.
£8.29K
Total Spend
  • 4.51K targeted clicks — full account optimized
  • All tracking errors fixed — full data visibility restored

Numbers That Speak for Themselves.

Fix the structure, find the intent, and watch results compound — every time.

$1M+
Ad spend managed
68K+
Conversions delivered
−90%
Best CPL reduction
1400%
Best ROI increase
12+
Industries served
Start With a Free Audit →
Where I Add Value

Problems I Fix

The same three leaks show up in most accounts I audit. Here is what fixing them looked like.

Leak 01

Budget burning on irrelevant searches

Broad match with no negative keyword strategy pays for clicks that were never going to buy. I restructure around intent and cut the waste.

Pinnacle Plans · −90.34% cost per conversion on $337K spend
Leak 02

Broken or missing conversion tracking

If tracking is wrong, smart bidding optimizes toward the wrong thing. I fix the data first, then scale on it.

Gainesville Dentistry · +366% conversion rate after tracking and keyword fixes
Leak 03

Lots of leads, wrong kind of leads

Volume is easy to buy. I filter for intent so the enquiries that arrive are ones the business actually wants.

Black Tie Rides · 428 high-intent bookings at $16.72 each
How I Work

My 4-Step Process

Every successful campaign follows the same disciplined playbook — no guessing, just execution.

01

Deep Audit

Full account diagnosis — wasted spend, tracking gaps, keyword overlap, and bid strategy misalignment all identified upfront.

02

Rebuild & Structure

Campaigns restructured around intent tiers. Proper match types, negative keyword lists, and conversion tracking implemented correctly.

03

High-Intent Copy

Ad copy engineered around buyer psychology and search intent — headlines, descriptions, and extensions all working together.

04

Optimize & Scale

Data-driven bidding, A/B testing, and ongoing optimization to compound results — reducing costs while scaling volume.

About

Hi, I'm Affan.

I'm a Google Ads and Lead Generation Specialist based in Riyadh, Saudi Arabia, with 5+ years of hands-on experience managing paid search for businesses in the UK, the US, the Gulf and beyond.

I'm not interested in vanity numbers. Clicks and impressions are easy to buy. What I care about is whether the enquiry that arrives is one the business actually wants, so I start with tracking, search intent and budget waste before touching anything else.

When I'm not in an ad account, I'm usually travelling or planning the next trip.

How I work

  • Audit firstTracking, structure and wasted spend get diagnosed before anything is changed.
  • Intent over volumeI optimise for qualified leads and sales, not just cheap clicks.
  • Your account, your dataAd spend is billed directly to your own Google Ads account. You always keep full access.
  • Clear communicationRegular reporting and direct contact on WhatsApp.
Industries

Niches I've Served

Deep expertise across verticals means I understand your customers before writing a single keyword.

🚐 Transport & Chauffeur Hire
🏎️ Luxury Car Services
🏦 Accounting & Tax Prep
💎 Fashion Jewelry / Ecommerce
🦷 Dental & Healthcare Services
🌐 Translation & Language Services
📊 B2B Business Consultancy
🏥 Medical Testing (UK)
🏡 Real Estate
🌴 Hospitality & Luxury Villas
💻 B2B SaaS & CRM
🛏️ Home & Furniture Ecommerce
Simple, Transparent Pricing

Management Plans

Flat monthly management fee — no hidden percentages, no long-term contracts. Pricing scales with your ad budget, not your results.

Starter
For businesses testing or scaling initial spend
$399/ month
For ad budgets up to $4,000/month
  • Full campaign setup & structure
  • Conversion tracking implementation
  • Keyword research & ad copywriting
  • Weekly optimization
  • Monthly performance report
Book a Free Audit
Enterprise
For established brands with larger ad accounts
Custom
For ad budgets above $10,000/month
  • Everything in Growth, plus:
  • Dedicated account strategy
  • Multi-market / multi-platform campaigns
  • Weekly reporting & live dashboard access
  • Direct line — call or WhatsApp anytime
Talk to Me Directly

Ad spend is billed separately, directly to your own Google Ads account — I never touch your budget. Have a question about which plan fits? Message me on WhatsApp.

From the Blog

Latest Articles

Practical Google Ads writing pulled from real client accounts.

Tracking

Google Ads Conversion Tracking with GTM and GA4

Set up Google Ads conversion tracking with Tag Manager and GA4: forms, calls, enhanced conversions and how to test it properly.

8 min read
Lead Quality

Google Ads Lead Quality vs Volume: Get Leads That Close

Why more Google Ads leads can mean worse leads, and the changes that raise lead quality without killing volume.

7 min read
Transport

Google Ads for Chauffeur and Car Hire Companies

How to run Google Ads for chauffeur, minibus and car hire firms: keywords, negatives, landing pages, and what worked on real accounts.

7 min read

Read all articles →

Questions

Frequently Asked Questions

How much does Google Ads management cost?

I charge a flat monthly management fee: $399 per month for ad budgets up to $4,000, $599 per month for budgets up to $10,000, and custom pricing above that. Ad spend is paid separately, directly to Google.

Do you take a percentage of my ad spend?

No. Pricing is a flat monthly fee that scales with your budget tier, so my fee does not rise just because you spend more with Google.

Do I have to sign a long-term contract?

No. There are no long-term contracts, and you keep full ownership of your Google Ads account at all times.

How long until I see results?

Search campaigns usually show early signals within the first few weeks, but meaningful optimisation takes longer, typically a couple of months, depending on budget, search volume and how clean the tracking is.

Which industries do you work in?

I have worked across 12+ industries, including transport and chauffeur hire, luxury car services, accounting, ecommerce, healthcare and dental, translation services, B2B consultancy, real estate, hospitality and B2B SaaS.

Can you work with clients outside Saudi Arabia?

Yes. I'm based in Riyadh and work with clients worldwide, with campaigns run in the UK, the US, the Gulf and other markets. Calls and WhatsApp make time zones easy to manage.

What do I need to get started?

Access to your Google Ads account (or a new one we set up together), access to your website or landing pages so tracking can be installed, and a clear idea of what a good lead or sale looks like for you. The free audit call is the easiest first step.

Your campaigns are leaking money.
Let's fix that.

Whether starting from zero or dealing with a broken account, I'll tell you exactly what's wrong — and how to fix it. No fluff, no guesswork.

Verified results · No long-term contracts