Practical writing on ad spend, tracking, lead quality and account audits, pulled from real client accounts rather than theory.
Set up Google Ads conversion tracking with Tag Manager and GA4: forms, calls, enhanced conversions and how to test it properly.
Why more Google Ads leads can mean worse leads, and the changes that raise lead quality without killing volume.
How to run Google Ads for chauffeur, minibus and car hire firms: keywords, negatives, landing pages, and what worked on real accounts.
A practical Google Ads audit checklist covering tracking, search terms, structure, bidding, ads and landing pages.
A straight answer on Google Ads costs in 2026 — average CPCs by industry, management fees, minimum budgets, and how to know if you're overpaying.
Seven warning signs your Google Ads account is quietly burning money — from missing negative keywords to broken conversion tracking. Check your account against this list.
A practical comparison of Google Ads vs Meta Ads for lead generation — when each one wins, real cost differences, and how to decide where your budget should go first.
I'll audit your Google Ads or Meta Ads setup for free and tell you exactly what is working and what isn't.