Practical, no-fluff writing on ad spend, campaign audits, and paid media strategy — pulled from real client accounts, not theory.
Average CPCs by industry, management fees, minimum budgets, and how to know if you're overpaying — a straight answer with no agency spin.
Seven warning signs your Google Ads account is quietly burning money — from missing negative keywords to broken conversion tracking.
A practical comparison of Google Ads vs Meta Ads for lead generation — when each one wins, real cost differences, and where to start.
I'll audit your Google Ads or Meta Ads setup for free and tell you exactly what's working and what isn't.